Infiniti logo

Infiniti logo 2004-present
Infiniti logo

The Infiniti logo feature an oval shape with a stylized, cut-out arrow pointing upwards. The arrow represents the brand’s focus on forward-thinking and innovation. The oval shape is meant to represent a road stretching out into the horizon, emphasizing the brand’s emphasis on performance and driving experience.

The Infiniti name is written in bold, uppercase letters, typically in black or dark gray, depending on the color scheme of the logo. The font used is clean and modern, suggesting forward motion and speed.

Overall, the Infiniti logo is a sleek and modern design that reflects the brand’s focus on performance, luxury, and innovation. The arrow and oval shape work together to create a sense of motion and direction, while the bold, uppercase letters emphasize the brand’s

Infiniti Brand Overview


November 8, 1989


Bill Bruce


Nishi-ku, Yokohama

Official Website

Infiniti is a luxury car brand owned by the Japanese automaker Nissan Motor. The brand was created in 1989 as part of Nissan’s efforts to expand into the luxury car market and compete with established luxury brands like Mercedes-Benz and BMW.

Infiniti cars are known for their stylish designs, advanced technology, and powerful performance. The brand has a reputation for innovation, and has introduced a number of cutting-edge features and technologies over the years, such as the world’s first active lane control system and the world’s first steer-by-wire system.

Infiniti offers a range of vehicles, including luxury sedans, coupes, and SUVs. The brand has a strong focus on performance and driving dynamics, with many of its vehicles featuring powerful engines and advanced handling systems.

In recent years, Infiniti has also made a push into the electric and hybrid vehicle market, with models like the Q50 Hybrid and QX60 Hybrid. The brand has also introduced a number of advanced safety features, such as blind spot warning and predictive forward collision warning, to help keep drivers and passengers safe on the road.

Overall, Infiniti is a brand that offers a combination of luxury, performance, and innovation. Whether you’re in the market for a high-end sedan or a sporty SUV, Infiniti is a brand that is worth considering for its blend of style, technology, and driving dynamics.

Infiniti History

Infiniti is a luxury car brand that was established by the Japanese automaker Nissan Motor in 1989. The brand was created as part of Nissan’s strategy to compete in the luxury car market, and it has since become one of the most recognizable names in the segment. In this blog post, we’ll take a closer look at the history of Infiniti, its key models, and what sets it apart from other luxury car brands.

History of Infiniti

In the 1980s, Nissan was primarily known for its affordable, reliable vehicles like the Nissan Sentra and the Nissan Maxima. However, the company saw an opportunity to expand into the luxury car market, which was dominated by European brands like BMW, Mercedes-Benz, and Audi. Nissan’s goal was to create a luxury car brand that would appeal to American consumers, who were increasingly interested in high-end vehicles.

The first Infiniti model, the Q45 sedan, was introduced in 1989 at the North American International Auto Show in Detroit. The car was designed to compete with the BMW 7 Series, Mercedes-Benz S-Class, and Lexus LS, which were the dominant players in the luxury car market at the time. The Q45 featured a powerful V8 engine, advanced suspension, and cutting-edge technology, such as a touchscreen navigation system.

Over the next few years, Infiniti expanded its lineup to include the G20, a compact luxury sedan, and the J30, a midsize luxury sedan. The brand also introduced its first SUV, the QX4, in 1997. In the early 2000s, Infiniti shifted its focus to sportier models, such as the G35 coupe and sedan, which were designed to appeal to younger, more performance-oriented buyers.

In 2010, Infiniti introduced the M sedan, which was available in both hybrid and non-hybrid versions. The M was notable for its advanced safety features, including lane departure warning and adaptive cruise control. In recent years, Infiniti has continued to expand its lineup, introducing new models like the Q50 and Q60 sedans, the QX30 and QX50 crossovers, and the QX80 SUV.

Key Models

Infiniti has produced a number of iconic models over the years, each with its own unique style and characteristics. Here are a few of the brand’s key models:

  • Q45: The Q45 was Infiniti’s flagship sedan when it was introduced in 1989. It featured a powerful V8 engine, advanced suspension, and cutting-edge technology, and was designed to compete with the BMW 7 Series, Mercedes-Benz S-Class, and Lexus LS.

  • G35: The G35 was introduced in 2003 and quickly became one of Infiniti’s most popular models. It was available as a coupe or sedan, and featured a sporty design, powerful V6 engine, and advanced handling.

  • FX: The FX was Infiniti’s first crossover SUV, introduced in 2003. It featured a bold, sporty design and was available with a V6 or V8 engine. The FX was later renamed the QX70 and was discontinued in 2017.

  • Q50: The Q50 is Infiniti’s current compact luxury sedan. It features a sleek, modern design and is available with a choice of turbocharged four-cylinder or V6 engines. The Q50 also features advanced safety features like forward collision warning and blind spot monitoring.

In 2008, Infiniti announced its intentions to expand its product line into Europe, with the first models being sold in 2009. The brand has since expanded to other regions including Asia and the Middle East. In 2017, Infiniti announced plans to shift its focus to electric and hybrid vehicles, with the goal of having electric or e-POWER technology in all new models by 2021.

Infiniti cars are known for their combination of luxury and performance, with features like advanced driver assistance systems, premium audio systems, and ergonomic interiors. The brand’s design language is characterized by a sleek, athletic look, with sharp lines and curves that give the cars a sense of motion even when they’re standing still.

Infiniti has also been active in motorsports, with entries in various racing series around the world. The brand has enjoyed success in the past, with a championship win in the 2011 FIA GT1 World Championship and a win in the 2015 24 Hours of Dubai.

Today, Infiniti offers a range of luxury vehicles, including sedans like the Q50 and Q70, SUVs like the QX50 and QX80, and coupes like the Q60. The brand’s current lineup also includes the all-electric QX60 and QX80, as well as the Qs Inspiration concept car, which previews the future design direction of the brand.

Overall, Infiniti has established itself as a luxury car brand with a focus on performance, innovation, and style. With its plans to transition to electric and hybrid vehicles, the brand is poised to remain at the forefront of the automotive industry for years to come.

Infiniti Logo 1989-2004

Infiniti logo 1989-2004
Infiniti logo 1989-2004

Infiniti Logo 2004-present

Infiniti logo 2004-present
Infiniti logo 2004-present

Infiniti logo changes over the years

Infiniti logo 1989-2004
Infiniti logo 2004-present

Other logos from Infiniti

Infiniti logo
Infiniti emblem
Infiniti logo
Infiniti symbol
Infiniti logo
Infiniti logo

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