Acura logo

Acura Logo

Acura Brand Overview


27 March 1986


Soichiro Honda

Minato, Tokyo, Japan (before)
Torrance, California, United States (Now)
Official Website

Acura is a luxury vehicle brand owned by Honda, which was launched in the United States and Canada in 1986. The brand is known for producing high-quality, performance-oriented vehicles with advanced technology and features.

In recent years, Acura has focused on designing vehicles that are both performance-oriented and environmentally friendly. The brand has introduced hybrid powertrains in several models and has also introduced the Acura Precision Concept, which showcases the brand’s vision for future vehicles.

Overall, Acura is a luxury brand that offers high-quality vehicles with advanced features and performance capabilities. The brand’s commitment to safety and innovation make it a popular choice among drivers who value style and technology in their vehicles.

Acura History

Acura is a luxury car brand that is owned by the Japanese automaker Honda. The brand was launched in 1986, and has since become known for its high-quality vehicles that offer a combination of performance, comfort, and advanced technology.

Acura’s history can be traced back to the 1980s, when Honda began to explore the idea of creating a luxury car brand to compete with the likes of Mercedes-Benz and BMW. The company saw an opportunity to leverage its reputation for quality and reliability, and began work on developing a range of high-end vehicles.

The first Acura model was the Legend, which was introduced in 1986. The Legend was a mid-size sedan that offered a range of advanced features, including a fuel-injected V6 engine, four-wheel disc brakes, and a sophisticated suspension system. The car was well-received by critics and customers alike, and helped to establish Acura as a serious player in the luxury car market.

In the years that followed, Acura continued to expand its lineup with a range of new models, including the Integra, NSX, and TL. The Integra was a compact sports coupe that was aimed at younger drivers, while the NSX was a high-performance sports car that was designed to compete with the likes of Ferrari and Porsche. The TL, meanwhile, was a mid-size luxury sedan that offered a combination of performance and comfort.

Throughout the 1990s and early 2000s, Acura continued to innovate and push the boundaries of what was possible in a luxury car. The company introduced a range of new features and technologies, including the first-ever in-dash navigation system and a unique all-wheel drive system that was designed to improve handling and performance.

Today, Acura is known for its high-quality vehicles that offer a combination of luxury, performance, and advanced technology. The company’s lineup includes a range of sedans, SUVs, and crossovers, all of which are designed to meet the needs of today’s discerning drivers.

One of Acura’s most popular models is the MDX, which is a mid-size luxury SUV that offers a spacious interior, advanced safety features, and a range of advanced technologies. The MDX is available with a range of engines, including a powerful V6 that delivers impressive performance.

Another popular Acura model is the RDX, which is a compact luxury SUV that offers a combination of performance and comfort. The RDX features a turbocharged engine, advanced all-wheel drive system, and a range of advanced safety and infotainment features.

In conclusion, Acura is a luxury car brand that is known for its high-quality vehicles, advanced technology, and commitment to performance and innovation. From the early days of the Legend to the current lineup of sedans, SUVs, and crossovers, Acura has consistently pushed the boundaries of what is possible in a luxury car, and continues to be a favorite among drivers who demand the best in terms of style, comfort, and performance.

Acura Logo 1986-1989
Acura Logo 1989-present
Acura logo changes over the years
Acura Logo 1986-1989
Acura Logo 1989-present

Acura logo Meaning

The Acura logo features a stylized letter “A” with a horizontal line intersecting the center of the letter, forming a stylized caliper. The caliper is a tool used to measure the thickness of objects and is commonly associated with precision and accuracy.

The silver and black color scheme of the logo represents sophistication and modernity. The use of silver also represents technology, which is an important aspect of Acura’s brand identity.

The Acura logo reflects the brand’s commitment to precision engineering and high-quality performance.

Other logos from Acura
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