Ascari logo

Ascari logo 1995-present

Ascari Brand Overview

Founded

2 December 1994

Founder

Klaas Zwart

Headquarters

Banbury, Oxfordshire, England

Official Website

Ascari Cars Ltd. is a British high-performance sports car manufacturer that was founded by Klaas Zwart in 1995. The company is based in Banbury, England, and is named after Alberto Ascari, the first double Formula One world champion. Ascari produces exclusive, limited-edition sports cars that are hand-built with meticulous attention to detail and advanced engineering. The company is known for its innovative designs and state-of-the-art technology, which are showcased in its flagship model, the Ascari A10.

In addition to producing world-class sports cars, Ascari also manages its own racetrack, the Race Resort Ascari. This 5.5 km long track is located in the hills of Andalucía, Spain, and is designed to provide an exceptional driving experience for car enthusiasts and professionals alike. With its combination of challenging corners, high-speed straights, and elevation changes, Race Resort Ascari has become a popular destination for automotive events and corporate hospitality.

Overall, Ascari is a luxury sports car manufacturer that combines cutting-edge technology, high-performance engineering, and a passion for motorsports. The company’s focus on exclusivity and attention to detail has made it a favorite among car enthusiasts and collectors around the world.

Ascari History

Ascari Cars Ltd. is a British automobile manufacturer that specializes in the production of high-performance sports cars. The company was founded by Dutch millionaire Klaas Zwart in 1995 and is based in Banbury, England. Ascari is named after Alberto Ascari, who was the first double Formula One world champion. In addition to producing world-class sports cars, Ascari also manages its own racetrack, the Race Resort Ascari. In this blog post, we will take a closer look at Ascari Cars Ltd’s history, its notable models, and its commitment to motorsports.

Klaas Zwart founded Ascari Cars Ltd. with the goal of producing exclusive, limited-edition sports cars that would showcase the latest in automotive technology and engineering. Zwart was a successful businessman who had a passion for motorsports, and he saw an opportunity to combine his entrepreneurial skills with his love of cars.

The first model to come out of Ascari was the Ascari Ecosse, which was launched in 1998. The Ecosse was a two-seater sports car that was powered by a BMW-sourced V8 engine. It was designed to be a road-going version of the Ascari race cars that were competing in the GT championship at the time. The Ecosse was well-received by critics and car enthusiasts, and it established Ascari as a serious player in the world of high-performance sports cars.

Over the years, Ascari has produced several other notable models, including the Ascari KZ1, the Ascari A10, and the Ascari KZ1-R. These cars were all designed to be exclusive, limited-edition vehicles that would appeal to discerning buyers who wanted something truly unique.

Notable Models

The Ascari KZ1 was introduced in 2003 and was designed to be the ultimate driver’s car. The KZ1 was powered by a BMW-sourced V8 engine that produced 500 horsepower, and it was capable of reaching speeds of up to 200 miles per hour. The KZ1 was praised for its handling and performance, and it was seen as a serious rival to other high-performance sports cars like the Ferrari 360 and the Porsche 911.

The Ascari A10 was introduced in 2006 and was designed to be a more refined and luxurious version of the KZ1. The A10 was powered by a BMW-sourced V8 engine that produced 625 horsepower, and it was capable of reaching speeds of up to 220 miles per hour. The A10 was praised for its comfort and luxury features, as well as its exceptional handling and performance.

The Ascari KZ1-R was introduced in 2008 and was designed to be the ultimate track-focused version of the KZ1. The KZ1-R was powered by a modified BMW-sourced V8 engine that produced 520 horsepower, and it was capable of reaching speeds of up to 200 miles per hour. The KZ1-R was praised for its exceptional handling and performance on the track, and it quickly became a favorite among racing enthusiasts.

Motorsports

Ascari’s commitment to motorsports is evident in its production of high-performance sports cars and its ownership of the Race Resort Ascari. The Race Resort Ascari is a 5.5 km long track that is located in the hills of Andalucía, Spain. The track is designed to provide an exceptional driving experience for car enthusiasts and professionals alike, and it features challenging corners, high-speed straights, and elevation changes.

In addition to owning the Race Resort Ascari, Ascari has also been involved in various motorsports events over the years. The company has competed in the GT championship, the Le Mans 24-hour race, and the FIA GT3 European Championship, among other events. Ascari’s motorsports involvement is not limited to its own cars, as the company has also collaborated with other racing teams and manufacturers to develop and produce high-performance race cars.

One notable example of Ascari’s involvement in motorsports is its partnership with Prodrive, a British motorsports engineering company. Together, Ascari and Prodrive developed the Aston Martin DBR9 race car, which was entered in various endurance racing events around the world. The DBR9 achieved numerous successes on the track, including victories at the 24 Hours of Le Mans and the Sebring 12 Hours.

Ascari’s commitment to motorsports is not just about competition and racing, but also about providing enthusiasts with the opportunity to experience high-performance driving in a safe and controlled environment. The Race Resort Ascari offers driving experiences, track days, and corporate events that allow car enthusiasts to push themselves and their cars to the limit, while also learning from experienced instructors and professionals.

Ascari Cars Ltd. is a British high-performance sports car manufacturer that has made a name for itself in the world of exclusive, limited-edition sports cars. With a focus on advanced engineering, cutting-edge technology, and motorsports, Ascari has produced several notable models that have been praised for their exceptional performance, handling, and luxury features.

The company’s commitment to motorsports is evident in its ownership of the Race Resort Ascari, as well as its involvement in various racing events and collaborations with other racing teams and manufacturers. Ascari’s dedication to providing enthusiasts with a safe and controlled environment to experience high-performance driving has also made it a popular destination for driving experiences, track days, and corporate events.

Overall, Ascari Cars Ltd. is a luxury sports car manufacturer that combines innovation, technology, and a passion for motorsports to produce some of the most exclusive and sought-after sports cars in the world.

Ascari Logo 1995-present
Ascari logo changes over the years
Ascari logo 1995-present
1995-present

Ascari logo Meaning

Ascari logo is made up of two stripes that represent the legendary double world Formula One champion Alberto Ascari’s achievements. Alberto Ascari was a highly successful racing driver who won two consecutive Formula One World Championships in 1952 and 1953 while driving for Scuderia Ferrari.

The two stripes in the logo are meant to symbolize the two championship titles that Alberto Ascari won. The stripes are stylized to resemble a racing track, with a sweeping curve that extends from the top of the letter “A” and loops around the two stripes, further emphasizing the company’s connection to motorsports and high-performance driving.

Below the two stripes, the company name “ASCARI” is written in silver capital letters. The color silver is often associated with innovation, technology, and sophistication, which reflects the company’s commitment to producing exclusive, high-performance sports cars that combine cutting-edge technology with timeless design elements.

Overall, the Ascari logo is a powerful symbol of the company’s commitment to excellence, motorsports, and honoring the legacy of one of the greatest racing drivers in history.

Other logos from Ascari
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