Chery Brand Overview
8 January 1997
Government of China
Wuhu, Anhui, China
Chery Automobile Co., Ltd., is one of the leading Chinese automobile manufacturers, known for producing a wide range of vehicles that include passenger cars, minivans, and SUVs. The company was established in 1997 and is a state-owned corporation headquartered in Wuhu, Anhui Province, China. Chery has made significant strides in the global automotive market, and it currently exports its vehicles to over 80 countries, making it one of the top Chinese auto exporters.
Chery has a strong focus on innovation, and it is committed to developing advanced technologies for its vehicles. The company has established several research and development centers in different parts of the world, including China, Europe, and North America, to ensure that its products meet the specific needs of different markets. Chery’s vehicles are also known for their fuel efficiency, safety features, and eco-friendliness, thanks to the company’s investment in research and development.
In recent years, Chery has expanded its product portfolio to include electric vehicles, and it has become a leading player in the development and production of new energy vehicles in China. The company is committed to developing electric and hybrid vehicles and has set a target to have 20% of its sales made up of new energy vehicles by 2025.
Chery has won several awards for its innovative products, and it is recognized as one of the most promising automobile manufacturers in China. With its commitment to innovation, high-quality products, and sustainable development, Chery is poised to become a global leader in the automotive industry.
Chery Automobile Co., Ltd., commonly known as Chery, is a Chinese automobile manufacturer headquartered in Wuhu, Anhui Province, China. The company was founded by the Government of China in 1997 and is a state-owned corporation. Chery’s principal products are passenger cars, minivans, and SUVs, which it sells under the Chery brand, while commercial vehicles are sold under the Karry brand.
History of Chery Automobile
Chery Automobile was founded in 1997 as an automotive subsidiary of the Anhui Chery Industrial Corporation. Initially, Chery produced minivans and trucks. However, the company entered the passenger car market in 2001 with the launch of the Chery Fengyun. Since then, the company has expanded rapidly and has become one of China’s leading car manufacturers.
Chery has been at the forefront of China’s push to expand its automobile industry and become a global automotive powerhouse. In 2003, the company entered into a partnership with the Italian carmaker Fiat to produce small cars for the Chinese market. The partnership lasted for five years and saw Chery develop and produce several vehicles based on Fiat platforms, including the Chery QQ.
In 2007, Chery signed an agreement with the American carmaker Chrysler to produce small cars for the US market under the Dodge brand. However, the partnership was short-lived and was eventually terminated due to concerns over the quality of Chery’s vehicles.
Despite this setback, Chery continued to expand its operations and entered into a partnership with Jaguar Land Rover in 2012 to produce vehicles for the Chinese market. The partnership has been successful, with Chery helping Jaguar Land Rover to increase its sales in China.
Chery’s current product lineup includes a range of passenger cars, SUVs, and minivans, which are sold under the Chery brand. The company has also expanded into the commercial vehicle market, selling vans and trucks under the Karry brand.
In recent years, Chery has focused on developing electric and hybrid vehicles, with the aim of becoming a leader in the field of electric mobility. In 2018, the company launched the Chery eQ1, an electric car that has become one of the best-selling electric vehicles in China.
Chery Automobile is a Chinese automaker that has become one of the country’s leading car manufacturers. The company has a long history of innovation and has been at the forefront of China’s push to expand its automobile industry. Today, Chery produces a range of passenger cars, SUVs, and minivans, as well as commercial vehicles under the Karry brand. With a renewed focus on electric and hybrid vehicles, Chery is well-positioned to continue to grow and thrive in the global automotive market.
Chery logo Meaning
The first version of Chery’s logo, which was used until 2001, prominently featured the letter “A” in a bold, italicized font. The letter was enclosed within a circle, with the word “Chery” spelled out in a smaller font beneath it. The color scheme was a vibrant combination of red and yellow, which evoked feelings of excitement, energy, and optimism.
In 2001, Chery updated its logo with a sleeker, more modern design. The new logo featured a simplified “A” that was less prominent and easier to overlook. The font was updated to a more streamlined sans-serif style, and the circle that enclosed the “A” was replaced with a simple rectangle. The colors were toned down as well, with the red and yellow replaced with a more subdued shade of red.
The current version of Chery’s logo, which was introduced in 2013, features a more abstract interpretation of the letter “A.” The font is a thin, elegant sans-serif style, and the “A” is formed by two overlapping shapes that suggest movement and speed. The rectangle from the previous version has been retained, but the word “Chery” has been moved to the top of the logo, with a smaller tagline beneath it that reads “Created with Love.”
Overall, Chery’s logo reflects the company’s commitment to innovation, modernity, and forward-thinking. The sleek, minimalist design suggests sophistication and attention to detail, while the use of the letter “A” reinforces the brand’s association with the automotive industry.