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Hummer is an American brand of trucks and SUVs that has a unique history and a loyal following of enthusiasts. The brand is known for its ruggedness, off-road capabilities, and intimidating presence on the road, and it has become a symbol of power and strength.

Hummer’s history can be traced back to the early 1980s when the US military was searching for a new vehicle to replace the aging Jeep. AM General, a military contractor, was awarded the contract to design and build a new vehicle that could withstand harsh terrain and extreme conditions. The result was the High Mobility Multipurpose Wheeled Vehicle (HMMWV), or Humvee, which was first introduced in 1985.

The Humvee was an instant success, and it quickly became the vehicle of choice for the US military in a variety of roles. It was used as a troop carrier, a weapons platform, and a logistics vehicle, and it was praised for its ruggedness, versatility, and reliability. The Humvee also became famous for its appearance in movies and TV shows, including the hit show “The A-Team” and the movie “Terminator 2.”

In 1992, AM General introduced a civilian version of the Humvee, called the Hummer, which was marketed as an off-road vehicle for consumers. The Hummer quickly gained a reputation for its off-road capabilities and its intimidating presence on the road. The first Hummer was equipped with a 6.2-liter V8 diesel engine, locking differentials, and heavy-duty axles, making it capable of tackling the most challenging terrain.

In 1998, General Motors (GM) purchased the Hummer brand name from AM General and began marketing three models: the original Hummer H1, based on the military Humvee, as well as the H2 and H3 models that were based on smaller, civilian-market GM platforms.

The Hummer H1 was the first vehicle produced under the Hummer brand, and it remained in production until 2006. The H1 was a massive vehicle, measuring over 6 feet in height and 7 feet in width, and it was designed to appeal to off-road enthusiasts who wanted a vehicle that could tackle the most challenging terrain. The H1 was equipped with a powerful diesel engine, locking differentials, and heavy-duty axles, and it quickly gained a reputation for its intimidating presence on the road.

The H2 and H3 models were introduced in the early 2000s and were based on smaller, more affordable GM platforms. The H2 was based on the Chevrolet Tahoe and was designed to offer many of the same off-road capabilities as the H1, but in a more refined and comfortable package. The H3 was based on the GM Colorado and was marketed as a more affordable, entry-level Hummer model.

Despite their popularity among enthusiasts, Hummer’s high operating costs and low sales eventually led to the brand’s demise. In 2010, GM announced that it would discontinue the Hummer brand, and the last Hummer H3 rolled off the assembly line in May of that year.

However, in 2020, it was announced that the Hummer brand would be revived under the ownership of General Motors, with a new electric pickup truck set to be released under the Hummer name in 2022. The new Hummer EV promises to offer the same ruggedness and off-road capabilities as the original Hummer, but with the added benefits of electric power and advanced technology.

In conclusion, Hummer is a brand that has a unique history and a loyal following of enthusiasts. The brand’s vehicles are known for their ruggedness, off-road capabilities, and intimidating presence on the road, and they remain popular among those who seek adventure.