Perodua Brand Overview
Sungai Choh, Rawang, Malaysia
Perodua is a Malaysian car manufacturer founded in 1992. It is the country’s largest car manufacturer and is known for producing affordable and reliable vehicles. The company has a range of compact and subcompact cars, including hatchbacks, sedans, and SUVs. Perodua vehicles are sold both in Malaysia and in select international markets. The company is a joint venture between Malaysian conglomerate UMW Corporation and Japanese car manufacturer Daihatsu.
Perodua is a Malaysian car manufacturer that has established itself as a leading player in the country’s automotive industry. The company is known for producing affordable and reliable vehicles that cater to the needs of the Malaysian market. In this blog post, we will take a closer look at the history and evolution of Perodua as a car manufacturer.
Perodua was established in 1992 as a joint venture between Malaysian and Japanese companies. The company’s founders aimed to create a national car brand that could compete with the likes of Proton, which was already well-established in the Malaysian market. The company’s initial focus was on producing small, affordable cars that could meet the needs of the average Malaysian consumer.
In its early years, Perodua faced several challenges, including a lack of capital and limited access to technology. However, the company persevered and continued to develop its manufacturing capabilities. In 1994, Perodua launched its first car, the Perodua Kancil, which became an instant success.
Over the years, Perodua has continued to expand its product range, with the introduction of new models such as the Myvi, Viva, and Alza. The company has also invested heavily in research and development to improve the quality and performance of its vehicles.
Today, Perodua is a major player in the Malaysian automotive industry, with a market share of around 40%. The company has also begun to expand its operations overseas, with the launch of the Perodua Axia in Indonesia in 2019.
Perodua’s product range consists of small to mid-size vehicles that are designed to be affordable and practical. The company’s most popular model is the Perodua Myvi, which has been a top-selling car in Malaysia since its launch in 2005. The Myvi is a small hatchback that is designed for urban driving and is known for its fuel efficiency and reliability.
Perodua’s other models include the Axia, Bezza, Alza, and Aruz. The Axia is a compact car that is designed for first-time car buyers, while the Bezza is a subcompact sedan that is marketed as a fuel-efficient and affordable family car. The Alza is a mid-size MPV that is designed for families, while the Aruz is a compact SUV that is designed for urban driving.
Perodua’s product range is well-suited to the needs of the Malaysian market, which is known for its high demand for affordable and practical cars.
In conclusion, Perodua is a Malaysian car manufacturer that has established itself as a leading player in the automotive industry. The company’s success can be attributed to its focus on producing affordable and practical vehicles that cater to the needs of the average Malaysian consumer. With a strong product range and a commitment to innovation, Perodua is poised for continued success in the years to come.
Perodua logo Meaning
The Perodua logo is a simple and elegant design that incorporates the brand’s name in bold black lettering below a stylized oval shape. The oval shape features a stylish letter “P” in the center, which is split into two halves with different shades of green and red. The green half of the “P” symbolizes growth and prosperity, while the red half represents passion and innovation.
The two halves of the “P” also represent the two founders of Perodua, Perusahaan Otomobil Kedua Sendirian Berhad, who came together to create a company that would revolutionize the Malaysian automotive industry. The oval shape surrounding the “P” and the brand name represents the brand’s focus on innovation and the future.
Overall, the Perodua logo is a perfect representation of the brand’s values and commitment to quality and innovation.