Subaru logo

Subaru logo 2019-present

Subaru Brand Overview




Kenji Kita, Chikuhei Nakajima


Ebisu, Shibuya, Japan

Official Website

Subaru, formerly known as Fuji Heavy Industries, is a renowned Japanese automobile manufacturer with a rich history and a strong reputation for producing reliable and performance-driven vehicles. Let’s delve into the brand’s story and achievements.

Over the years, Subaru expanded its lineup to include a range of models, including sedans, SUVs, and sports cars. The brand’s vehicles are known for their boxer engines, which offer a unique and balanced power delivery. Subaru has also made significant advancements in safety technology, earning numerous accolades for its commitment to protecting drivers and passengers.

Today, Subaru continues to innovate and push boundaries in the automotive industry. With a focus on quality, performance, and safety, Subaru vehicles have gained a loyal following worldwide. The brand’s dedication to building reliable and capable vehicles has made it a popular choice among adventure enthusiasts, families, and performance enthusiasts alike.

Subaru History

Subaru, a Japanese automobile manufacturer, has built a remarkable reputation over the years for producing vehicles that excel in performance, reliability, and safety. With a rich history rooted in engineering excellence and innovation, Subaru has become a beloved brand among enthusiasts and everyday drivers alike. In this blog post, we will explore the fascinating history of Subaru, its iconic features, and its contributions to the automotive industry.

Subaru’s story can be traced back to the Nakajima Aircraft Company, which was established in 1932. The company’s expertise in aircraft manufacturing laid the foundation for its entry into the automotive industry. In 1953, Nakajima Aircraft Company underwent a transformation and became Fuji Heavy Industries Ltd., the parent company of Subaru. This marked the beginning of a new era for the brand.

Subaru quickly gained recognition for its groundbreaking engineering innovations. One of the brand’s notable contributions is the implementation of the horizontally opposed boxer engine. This unique engine design offers several advantages, including a lower center of gravity, reduced vibrations, and improved balance. The boxer engine has become a trademark feature of Subaru vehicles, providing enhanced performance and efficiency.

Another significant milestone in Subaru’s history is the development of the Symmetrical All-Wheel Drive (AWD) system. This advanced drivetrain technology ensures power is distributed evenly to all wheels, delivering exceptional stability, traction, and control. The Symmetrical AWD system has become a hallmark of Subaru vehicles and contributes to their superior handling and performance, particularly in challenging road conditions.

Subaru has consistently prioritized safety throughout its vehicle lineup. The brand has received numerous accolades for its commitment to incorporating advanced safety features and technologies. Subaru’s dedication to occupant protection led to the development of the EyeSight Driver Assist Technology, a suite of innovative driver assistance features that enhance safety on the road. With features like adaptive cruise control, pre-collision braking, and lane-keeping assist, Subaru vehicles offer peace of mind to drivers and passengers alike.

Subaru’s performance heritage can be witnessed through its involvement in motorsports. The brand’s iconic rally racing successes have propelled Subaru to the forefront of performance-oriented vehicles. Subaru’s rally cars, such as the legendary Subaru Impreza WRX STI, have achieved numerous victories, showcasing the brand’s engineering prowess and dedication to performance.

Subaru continues to evolve and adapt to meet the demands of modern drivers. The brand has expanded its lineup to include a diverse range of vehicles, including sedans, SUVs, and crossover models. Subaru vehicles are known for their practicality, versatility, and durability, making them popular choices for families, outdoor enthusiasts, and those seeking a reliable daily driver.

Subaru’s journey from its aviation roots to becoming a globally recognized automotive brand is a testament to its commitment to excellence, innovation, and customer satisfaction. With a legacy built on performance, reliability, and safety, Subaru continues to push boundaries and set new standards in the automotive industry. Whether you’re looking for an adventurous SUV or a sporty sedan, Subaru offers a lineup of vehicles that combine driving pleasure, practicality, and peace of mind. Discover the joy of owning a Subaru and experience the legacy of this remarkable Japanese automaker.

Subaru Logo 1953-1958
Subaru Logo 1958-1959
Subaru Logo 1959-1970
Subaru Logo 1970-1980
Subaru Logo 1980
Subaru Logo 1980-2003
Subaru Logo 2003-2019
Subaru Logo 2019-present
Subaru logo changes over the years
Subaru logo 1953-1958
Subaru logo 1958-1959
Subaru logo 1959-1970
Subaru logo 1970-1980
Subaru logo 1980
Subaru logo 1980-2003
Subaru logo 2003-2019
Subaru logo 2019-present

Subaru logo Meaning

The main element of the Subaru logo is a cluster of six stars arranged in a specific pattern. These stars represent the Pleiades star cluster, also known as the Seven Sisters, in the Taurus constellation. However, the Subaru logo features only six stars, as one of the stars in the Pleiades cluster is not visible to the naked eye. The stars in the logo are stylized and presented in a bold metallic silver or chrome finish.

The stars are enclosed within an oval shape that signifies a unity and balance. The oval outline is typically blue, representing the brand’s connection to the sky, innovation, and reliability. The blue color also conveys a sense of trust and dependability that Subaru aims to provide to its customers.

Below the oval, there is a stylized chrome or silver representation of the brand name “Subaru.” The lettering is sleek and modern, typically in a bold and uppercase font. The chrome or silver finish adds a touch of sophistication and elegance to the logo.

Other logos from Subaru
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