Scion logo 500x360
Scion is a discontinued marque of Toyota that started in 2003. It was designed as an extension of its efforts to appeal towards younger customers. The Scion brand primarily featured sports compact vehicles (primarily badge engineered from Toyota’s international models), a simplified “pure price” model, and eschewed trim levels in favor of offering a single trim for each vehicle with a range of factory and aftermarket options for buyers to choose from to personalize their vehicle.
Torrance, California, U.S
Scion is a brand of vehicles processed by Toyota Motor Corporation for the North American market. Established in 2002, Scion’s long haul objective is to engage Generation Y buyers. The principal Scion shows, the xa hatchback and xb wagon, went on special in California in 2003, emulated by a sports car, the tc, and an across the country U.s. propel in 2004. A successor to the xa, the xd, debuted in 2008, and the Scion marque stretched to Canada in 2010.
The Scion lineup utilizes an one-trim, disentangled buy process, and the marque has depended upon guerrilla and viral advertising strategies. The Scion name, significance the relative of a family or beneficiary, alludes both to the brand’s autos and their holders. The brand was propelled initially with guarantees of short item cycle and worth built incompletely in light of low merchant edges which got troublesome to keep as deals fell after the budgetary downturn.