Nokian Brand Overview
Nokian Tyres is a Finnish tyre manufacturer that produces a wide range of tyres for various vehicles, including cars, trucks, buses, and heavy-duty equipment. The company is headquartered in Nokia, Finland, and is known for its high-quality winter tyres. In fact, Nokian is the only tyre manufacturer in the world with its own permanent winter tyre testing facility, which allows them to develop some of the best winter tyres in the market.
Nokian Tyres was founded in 1932 as Suomen Gummitehdas Oy, and it initially produced tyres for bicycles and motorcycles. However, the company soon shifted its focus to producing tyres for cars and commercial vehicles. In 1934, the company changed its name to Nokian Renkaat Oy, which is still in use today.
Nokian Tyres is a Finnish tyre manufacturer with a rich history and a reputation for producing high-quality winter tyres. Founded in 1898 as Suomen Gummitehdas Oy, the company initially produced rubber boots, cables, and other industrial rubber products. However, in 1932, the company began producing passenger car tyres, and by 1934, it had started manufacturing winter tyres.
In 1967, the company changed its name to Nokian Renkaat Oy, and over the following decades, it continued to expand its product range and market reach. In 1990, Nokian Tyres became the first company in the world to produce winter tyres with studs, which offered superior grip on ice and snow. The company also opened its own winter tyre testing facility in Ivalo, Finland, which is still in use today.
In the early 2000s, Nokian Tyres began to focus on developing environmentally friendly tyres, with a particular emphasis on reducing rolling resistance and improving fuel efficiency. In 2007, the company launched the Nokian eLine, its first eco-friendly tyre.
Today, Nokian Tyres is a global company with operations in over 60 countries. It produces a wide range of tyres for passenger cars, SUVs, trucks, and heavy-duty equipment, with a particular focus on winter tyres. The company is also committed to sustainability, and it has set ambitious targets for reducing its carbon footprint and increasing the use of renewable energy in its production processes.
In recent years, Nokian Tyres has also expanded its product range to include all-season and summer tyres, as well as tyres designed for electric and hybrid vehicles. The company’s latest products incorporate advanced technologies such as Aramid Sidewall technology, which provides extra durability and protection against punctures, and Silent Sidewall technology, which reduces noise levels for a more comfortable ride.
Overall, Nokian Tyres has a long and impressive history as a tyre manufacturer, and its commitment to innovation, sustainability, and quality has made it a trusted brand among drivers around the world.