Ruf logo

Ruf logo 1939-present
RUF logo

The RUF logo features the company name spelled out in all caps with the letters connected to each other, giving the logo a distinctive and cohesive appearance. The letters are in a bold, darker green color, which is a nod to the company’s German roots and the lush greenery of the Bavarian countryside where the company is based.

The font used for the logo is a sans-serif typeface with clean, simple lines that convey a sense of modernity and precision, which are values that are highly prized by the company. The font also has a slightly italicized slant, which gives the logo a sense of forward momentum and speed, hinting at the performance capabilities of RUF’s vehicles.

Overall, the RUF logo is a stylish and contemporary representation of the brand, reflecting its commitment to precision engineering, advanced technology, and superior performance.

Ruf Brand Overview





Alois Ruf Sr.


Pfaffenhausen, Germany

Official Website

Ruf Automobile GmbH, commonly known as RUF, is a German car manufacturer based in Pfaffenhausen. Founded in 1939 as an agricultural equipment manufacturer, the company shifted its focus to building Porsche cars in the 1970s. RUF initially used Porsche bodies in white and added their own engines, suspensions, and other modifications to create unique and high-performance cars. Today, RUF produces their own bodies and chassis, while still utilizing Porsche components and engines.

RUF gained international recognition in 1987 when their CTR model achieved a top speed of 211 mph, setting a new speed record for a production car and surpassing the Ferrari F40. This was achieved through significant modifications to the engine and aerodynamics. The CTR went on to become known as the “Yellow Bird” due to its distinctive yellow paint scheme and remains a legendary car in the automotive world.

In recent years, RUF has continued to produce high-performance cars and has expanded its offerings to include electric-powered vehicles. They also manufacture performance parts for various Porsche models, allowing Porsche enthusiasts to upgrade their vehicles with RUF’s expertise and technology. With a focus on performance and innovation, RUF remains a respected and admired brand in the automotive industry.

Ruf History

RUF Automobile GmbH is a German car manufacturer that is famous for producing some of the world’s most exclusive sports cars. The company was founded in 1939 in Pfaffenhausen, Germany, by Alois Ruf Sr. as a general service garage. In the 1960s, Alois Ruf Jr. took over the company and began specializing in the repair and restoration of Porsche vehicles. Over time, RUF began to develop its own unique cars based on Porsche platforms, gaining a reputation for their exceptional engineering and quality.

One of RUF’s most significant achievements came in 1987 when they introduced the Porsche 911-based RUF CTR. With a top speed of 211 mph, the CTR became the fastest production car in the world, surpassing the Ferrari F40’s previous record of 201 mph. The car was dubbed the “Yellowbird” due to its iconic yellow paint job and bird-like agility.

In 2007, RUF introduced the RGT-8, a high-performance sports car powered by a naturally aspirated 4.5-liter V8 engine. The engine was based on two Porsche flat-six engines joined together, producing a remarkable 542 horsepower.

RUF is known for creating bespoke cars that are tailored to the individual customer’s specifications. They offer a wide range of customization options, including unique bodywork, interior trim, and engine tuning. Each RUF car is hand-built by a team of highly skilled craftsmen, ensuring that every detail is perfect.

Despite its small size, RUF has established itself as a leader in the world of high-performance sports cars. The company’s commitment to quality, engineering excellence, and individuality has earned it a dedicated following of enthusiasts and collectors around the world.

Today, RUF continues to produce some of the world’s most exclusive and sought-after sports cars. They remain true to their roots, building on their reputation for exceptional engineering and innovation, while embracing new technologies and materials to create cars that are truly unique.

Auto Ruf old logo

Auto Ruf logo old
Auto Ruf logo old

Ruf Logo 1939-present

Ruf logo 1939-present
Ruf logo 1939-present

Ruf logo changes over the years

Auto Ruf logo old
Old Logo
Ruf logo 1939-present

Other logos from Ruf

Ruf logo
Ruf logo

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