Abarth logo

Abarth logo 2007-present

Abarth Brand Overview


31 March 1949


Carlo Abarth


Turin, Italy

Official Website

Abarth is a racing car and high-performance brand of Fiat, originally founded in 1949 by Carlo Abarth. The company has a rich motorsport heritage and is best known for producing small, fast cars, often based on Fiat models, that have been modified for performance.

Abarth has produced a range of cars over the years, including the Abarth 500, Abarth 595, Abarth 124 Spider, and Abarth 695 Biposto. These cars are characterized by their distinctive styling, sporty performance, and powerful engines.

Abarth has also been involved in motorsport for many years, with successes in disciplines such as hillclimbing, circuit racing, and rallying. Today, the brand competes in various racing series and championships, including the FIA World Rally Championship.

In recent years, Abarth has focused on producing limited-edition versions of its existing models, such as the Abarth 695 Rivale and Abarth 695 Biposto Record. These cars feature exclusive styling and performance upgrades and are highly sought-after by enthusiasts.

Overall, Abarth is a brand that combines Italian style and performance with motorsport heritage, offering drivers a unique and exciting driving experience.

Abarth History

Abarth is an Italian car manufacturer known for its high-performance vehicles, particularly in the field of motorsports. The company was founded in 1949 by Carlo Abarth, an Austrian-Italian engineer who had previously worked for the motorcycle manufacturer Cisitalia.

In the early days, Abarth focused on producing performance-enhancing parts for small cars, such as exhaust systems, carburetors, and intake manifolds. These parts were particularly popular among racing enthusiasts, who appreciated the increased power and speed they provided.

One of Abarth’s early successes was the Fiat 600, a small car that was popular in Europe in the 1950s and 1960s. Abarth developed a series of tuning kits for the Fiat 600 that increased its horsepower and top speed, turning it into a formidable competitor on the racetrack.

Abarth’s success with the Fiat 600 led to a partnership with Fiat, which began in 1952. Abarth became the official racing department for Fiat, and the two companies collaborated on a number of successful racing projects over the years.

One of the most famous Abarth-Fiat collaborations was the Fiat-Abarth 1000, a small sports car that was produced from 1958 to 1969. The car was based on the Fiat 600 but featured a number of performance upgrades, including a larger engine, improved suspension, and aerodynamic modifications. The Fiat-Abarth 1000 was a dominant force in small-car racing during the 1960s, winning numerous championships and setting multiple speed records.

In addition to its work with Fiat, Abarth also produced its own line of cars, beginning in the 1960s. These cars were typically small, lightweight, and designed for racing, with features such as roll cages, racing seats, and stripped-down interiors. One of the most famous Abarth models was the Abarth 595, a modified version of the Fiat 500 that was produced from 1963 to 1971. The Abarth 595 featured a number of performance upgrades, including a larger engine, disc brakes, and a close-ratio gearbox.

Abarth’s success in motorsports continued into the 1970s and beyond, with the company producing a number of successful race cars and rally cars. One of the most famous Abarth cars from this period was the Abarth 124 Spider, a small convertible that was produced from 1966 to 1982. The Abarth 124 Spider was a successful rally car, winning the European Rally Championship in 1972 and 1975.

Today, Abarth is a subsidiary of Fiat Chrysler Automobiles (FCA), and produces a range of high-performance cars based on Fiat models. These cars are typically smaller and sportier than their Fiat counterparts, and feature upgraded engines, suspension, and other performance components. Some of the current Abarth models include the Abarth 595, Abarth 695, and Abarth 124 Spider.

In conclusion, Abarth is a car manufacturer with a long and storied history in the world of motorsports. The company’s focus on performance and racing has led to numerous successful collaborations with other car makers, as well as a line of iconic Abarth cars. Today, Abarth continues to produce high-performance vehicles that are beloved by car enthusiasts around the world.

Abarth logo 1949-1954
Abarth logo 1954-1961
Abarth logo 1955
Abarth logo 1958
Abarth logo 1969-2007
Abarth logo 2007-present
Abarth logo changes over the years
Abarth logo 1949-1954
Abarth logo 1954-1961
Abarth logo 1955
Abarth logo 1958
Abarth logo 1969-2007
Abarth logo 2007-present

Abarth logo Meaning

The Abarth logo features a stylized scorpion on a yellow and red background. The scorpion is a reference to founder Carlo Abarth’s astrological sign, Scorpio. The yellow and red color scheme is inspired by the colors of the city of Turin, Italy, where the company was founded.

The Abarth brand is known for its high-performance versions of Fiat cars, and the scorpion logo represents the brand’s commitment to speed, agility, and power. The scorpion’s tail and claws are sharp and menacing, evoking the brand’s racing heritage and high-performance engineering.

Overall, the Abarth logo represents a powerful and exciting brand that is dedicated to pushing the boundaries of automotive engineering and design.

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