Audi logo

Audi is a German luxury car manufacturer that has a long and storied history dating back over a century. The company has a reputation for engineering excellence, innovative design, and cutting-edge technology, and has become one of the most respected names in the automotive industry.

The origins of Audi can be traced back to the early 20th century, when August Horch founded a car company in Cologne, Germany. Horch had previously founded the Horch automobile company, but left after a dispute with the board of directors. The new company was named Audi, after the Latin translation of Horch’s name, which means “to listen.”

Audi quickly gained a reputation for producing high-quality, technologically advanced vehicles. In 1932, the company introduced the Audi Front, which was the first production car to feature a six-cylinder engine and front-wheel drive. This was followed by the Audi 100 in 1968, which was the first German car to feature electronic fuel injection.

In the 1980s and 1990s, Audi became known for its pioneering work in all-wheel drive technology. The company introduced the Audi Quattro in 1980, which was the first car to feature a permanent all-wheel drive system. This technology quickly became a hallmark of the Audi brand, and has helped the company to establish a reputation for producing some of the safest and most capable cars on the road.

In recent years, Audi has continued to push the boundaries of what is possible in the automotive industry. The company has been a pioneer in electric vehicle technology, with the introduction of the Audi e-tron range of electric and hybrid vehicles. Audi has also been at the forefront of autonomous driving technology, and has developed a range of advanced driver assistance systems that are designed to make driving safer and more convenient.

Audi has a strong history of motorsports involvement, with successful participation in events such as the 24 Hours of Le Mans and the Deutsche Tourenwagen Masters (DTM) touring car series. The company’s involvement in motorsports has helped to drive innovation and development, and has helped to establish Audi as a leader in the automotive industry.

Today, Audi is part of the Volkswagen Group, one of the world’s largest automobile manufacturers. The company continues to be known for its commitment to engineering excellence, innovative design, and cutting-edge technology, and remains one of the most respected and admired names in the automotive industry.