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McLaren Information

McLaren Automotive (formerly known as McLaren Cars) is a British automotive manufacturer based at the McLaren Technology Centre in Woking, Surrey. The main products of the company are sports cars, usually produced in-house at designated production facilities. In July 2017, McLaren Automotive became a 100% owned subsidiary of the wider McLaren Group.

McLaren history

McLaren Automotive (formerly known as McLaren Cars) is a British automotive manufacturer based at the McLaren Technology Centre in Woking, Surrey. The main products of the company are sports cars, usually produced in-house at designated production facilities. In July 2017, McLaren Automotive became a 100% owned subsidiary of the wider McLaren Group.

McLaren Automotive replaced McLaren Cars in 2010. McLaren Cars was founded in 1985[4]. The company went on to release the McLaren F1 in 1992. Between 1994 and 2010, McLaren Cars was registered as a ‘dormant company’, before the founding of McLaren Automotive in 2010. The new company was originally separate from the existing McLaren companies to enable investment in the new venture, but was brought together in July 2017 after Dennis sold his shares in McLaren Automotive and McLaren Technology Group.

McLaren’s Formula One founder Bruce McLaren was born in 1937. McLaren learned about cars and engineering at his parent’s service station and workshop in his hometown, Auckland, New Zealand. By 15, he had entered a local hillclimb in an Austin 7 Ulster; winning his first race in the car. In 1958, McLaren arrived in the United Kingdom with the ‘Driver to Europe’ scheme, intended to help Australian and New Zealand racers to compete in Europe. His mentor, Jack Brabham introduced him to Cooper Cars, a small team based in Surbiton, Surrey. Auspiciously starting his Formula One career in 1958, McLaren joined the Formula One team a year later. That same year, he won the US Grand Prix at age 22, making him the youngest Grand Prix winner to that date. He stayed with Cooper for a further seven years, winning three more Grands Prix and other races, driving for Jaguar and Aston Martin, & winning the 24 Hours of Le Mans in 1966 with Ford.

McLaren founded Bruce McLaren Motor Racing in 1963. A year later, the company built the first McLaren race car – the M1A; 24 were produced. Its successor, the M1B, allowed McLaren into the Can-Am championship and emerged the dominant victor with 43 victories, almost three times more than rival Porsche. In 1965, the first McLaren Formula One car, the M2B, debuted at the Monaco Grand Prix.

After his victories and time in the F3, McLaren was designing and testing a prototype M6GT-registered OBH 500H, a light sports car with an estimated top speed of 165 mph and zero to 100 mph time of eight seconds. However, McLaren died in a car accident in 1970 before the prototype could be completed.




In 1980, the company merged with Ron Dennis’ Project 4 Racing team. The merger brought back designer, John Barnard, interested in using carbon fibre composite. Carbon fibre was already used in aerospace applications but had never been applied to a complete racing car monocoque. McLaren pioneered the use of carbon fibre in motor racing with its new car, the MP4/1, bringing new levels of rigidity and driver safety to Formula 1. In August 1988, Dennis, Team Principal and Gordon Murray started to develop a new car and in 1992, the F1 was launched with a total production run of just 106 units.

Following a brief collaboration with Mercedes-Benz for the SLR McLaren, McLaren Automotive was re-launched as a standalone manufacturer in 2010, spinning off McLaren Racing. The company launched the 12C in 2011 and the Spider model in 2012. The limited-run supercar P1 went into production in 2013 and ended in 2015. After introducing a business plan to release a car or model every year, the company unveiled the 650S in Coupé and Spider models in 2014, and unveiled the new Sports Series range comprising the McLaren 570S and 540C in 2015. The company debuted a car for kids, the P1TM, after the P1, in September 2016 and announced the same month that they are developing a powerful battery for Formula E. On October 2016, councillors were reported to be looking at a proposition for land opposite of the McLaren Technology Centre for construction and announced the “Pure McLaren Arctic Experience” the same month, an event where a participant is trained to drive a 570S in the Arctic Circle.

Logo and branding

The McLaren logo was designed in 2008. It was designed by Raymond Loewy and evokes a chequered flag.

In 2011, the three chevrons of the logo were replaced by just one, and the font was modernised. The logo was again re-branded in 2012 and featured a streamlined speedmark which bears similarities to the vortices created by a McLaren racing car, but also the Kiwi, the National bird of New Zealand, due to the companies founder Bruce McLaren . After the company’s move into the McLaren Technology Centre, the logo was refined and updated in 2013 with a more modern design; the now familiar speed mark was retained.

Source: Wikipedia




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