Excelsior Brand Overview
George T. Robie
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Excelsior Motor Manufacturing & Supply Company was a motorcycle manufacturer based in Chicago, USA, that operated from 1907 to 1931. It was renowned for its quality motorcycles and innovations that set new standards in the industry. In 1912, the Excelsior motorcycle became the first motorcycle to be officially timed at a speed of 100 mph, an impressive achievement for the time.
In 1917, the company acquired the Henderson Motorcycle Company, and the Henderson brand became a division of Excelsior. By 1928, Excelsior had secured a solid place in the U.S. motorcycle market, placing third behind Indian and Harley-Davidson. However, the Great Depression led to a downturn in sales, and in 1931, the decision was made to cease operations.
Despite its relatively short history, Excelsior Motor Manufacturing & Supply Company played an important role in the development of the American motorcycle industry. Its innovative designs and focus on quality set the bar for future manufacturers, and its legacy can still be seen in modern motorcycles.
Excelsior Motor Manufacturing & Supply Company was an American motorcycle manufacturer that operated in Chicago from 1907 to 1931. The company had a reputation for producing high-quality, reliable motorcycles that were popular with American riders.
According to some sources, George T. Robie founded Excelsior in 1905 as a bicycle manufacturer in Chicago. The company later transitioned into motorcycle production in 1907, building engines with displacement sizes ranging from 200cc to 1000cc. Excelsior quickly gained a reputation for building high-quality motorcycles and won several races, including the prestigious 1908 Vanderbilt Cup.
Excelsior quickly gained a reputation for producing fast, reliable motorcycles. In 1912, an Excelsior was the first motorcycle to be officially timed at a speed of 100 mph, an impressive achievement at the time.
In 1912, Excelsior was purchased by Ignaz Schwinn, the proprietor of bicycle manufacturer Arnold, Schwinn & Co. Schwinn saw the potential of the motorcycle market and wanted to expand his company’s product line. Under Schwinn’s ownership, Excelsior continued to produce high-quality motorcycles, and the company’s reputation grew.
In 1917, Schwinn purchased the Henderson Motorcycle Company, and it became a division of Excelsior. The Henderson brand was known for its powerful inline-four engines, which were used in a variety of racing and touring motorcycles. The combination of Excelsior and Henderson made Schwinn one of the largest motorcycle manufacturers in the world.
By the late 1920s, Excelsior was in third place in the U.S. motorcycle market behind Indian and Harley-Davidson. However, the Great Depression had a major impact on the motorcycle industry, and sales of motorcycles declined sharply. In 1931, Schwinn made the difficult decision to cease operations at Excelsior. The company’s assets were sold off, and the Excelsior name disappeared from the motorcycle industry.
Despite its relatively short lifespan, Excelsior Motor Manufacturing & Supply Company left a lasting impact on the motorcycle industry. The company’s motorcycles were known for their quality and reliability, and they set a number of speed and endurance records. Today, Excelsior motorcycles are highly sought-after by collectors, and they remain an important part of American motorcycle history.
The Excelsior logo was a simple design that featured the name “Excelsior” in bold, uppercase letters. The letters were arranged in a circle, with a star in the center. The logo was a reflection of the company’s commitment to quality and innovation, and it remains an iconic symbol of the Excelsior brand.
Excelsior logo Meaning
The Excelsior-Henderson logo is a distinctive and recognizable design that captures the spirit of the brand. The logo features a large red “X” with a black outstroke, creating a bold and striking visual element. The letter “X” is formed by two diagonal lines that intersect in the center, giving the logo a dynamic and energetic feel.
In the center of the logo, the brand name “Excelsior-Henderson” is displayed in bold, uppercase letters. The name is set in black, contrasting with the bright red background and making it easy to read from a distance.
The font used in the Excelsior-Henderson logo is simple and clean, with strong, bold lines that convey a sense of power and durability.
Overall, the Excelsior-Henderson logo is a memorable and iconic symbol of the brand, evoking the company’s heritage and commitment to quality and performance.