Escorts Brand Overview
Har Prasad Nanda and Yudi Nanda
Faridabad, fb, India
Escorts Limited is an Indian multinational conglomerate that operates in the sectors of agricultural machinery, construction machinery, material handling, and railway equipment. The company was launched in 1944 and has its headquarters located in Faridabad, Haryana. Escorts is a well-known name in the Indian tractor industry and is among the top players in the sector.
Escorts Limited manufactures a wide range of tractors under its brand names Farmtrac, Powertrac, and Steeltrac. The company has a manufacturing capacity of around 1.5 lakh tractors per annum and has a presence in more than 40 countries worldwide. Escorts Limited has eight manufacturing plants located in different parts of India, with the largest facility situated in Faridabad.
Escorts Limited, now known as Escorts Kubota Limited since 2022, is an Indian multinational conglomerate that has been a leading player in the agricultural machinery and tractor industry for decades. The company was founded in 1944 by two brothers, Har Prasad Nanda and Yudi Nanda, and is headquartered in Faridabad, Haryana. Escorts Limited has a strong presence in the Indian tractor market and has been one of the key players in the industry for several years.
The company manufactures a wide range of tractors under its brand names, including Farmtrac, Powertrac, Steeltrac, and Digitrac. Escorts Limited has eight manufacturing plants located in different parts of India, with the largest facility situated in Faridabad. The company has a manufacturing capacity of around 1.5 lakh tractors per annum and has a presence in more than 40 countries worldwide.
Escorts Limited has always been at the forefront of innovation and technology in the tractor industry. The company has been instrumental in introducing several advanced features in its tractors, such as automatic depth and draft control, 4WD (four-wheel drive), and power steering. Escorts Limited was also the first company in India to introduce hydrostatic transmission in tractors.
In 2018, Escorts Limited entered into a joint venture with Kubota Corporation, a leading Japanese manufacturer of agricultural machinery and equipment. The joint venture, named Escorts Kubota Limited, is aimed at bringing the best of technology and expertise from both companies to the Indian tractor market. The partnership has already yielded positive results, with Escorts Kubota Limited launching new and advanced tractors with features like precision farming, telematics, and automated steering.
In 2022, Escorts Limited was officially renamed as Escorts Kubota Limited, signifying the strengthening of the partnership between Escorts and Kubota. The move is expected to further bolster the company’s position in the Indian tractor market and enable it to offer more advanced and innovative products to its customers.
Overall, Escorts Limited, now Escorts Kubota Limited, has a rich history in the Indian tractor industry and has been a key player in driving innovation and technology in the sector. With its strong focus on quality, reliability, and customer satisfaction, the company is well-positioned to continue its growth trajectory and maintain its position as a leading tractor manufacturer in India.