BharatBenz Brand Overview
BharatBenz offers a wide range of trucks and buses that are designed to meet the diverse needs of the Indian market. The company’s trucks are known for their reliability, fuel efficiency, and low maintenance costs, making them popular with fleet operators across India.
BharatBenz’s product range includes heavy-duty trucks, medium-duty trucks, and light-duty trucks, as well as buses for both intra-city and inter-city transportation. The company’s trucks are equipped with advanced features such as air conditioning, power steering, and anti-lock braking systems, making them comfortable and safe to drive.
BharatBenz is a brand of Daimler India Commercial Vehicles (DICV), which is a wholly owned subsidiary of Daimler AG, the German manufacturer of luxury cars, trucks, and buses. Daimler AG has been present in India for over 60 years and established DICV in 2009 as its wholly owned subsidiary to design, manufacture, and sell commercial vehicles in the Indian market.
DICV’s mission was to develop and produce high-quality trucks and buses that are tailored to the specific needs of the Indian market while meeting the stringent quality standards of Daimler AG. BharatBenz was launched in 2011 as the brand name for DICV’s commercial vehicles.
BharatBenz’s product range includes a wide range of trucks and buses that are designed for a variety of applications, including heavy-duty, medium-duty, and light-duty trucks, as well as buses for both intra-city and inter-city transportation. The company’s trucks are known for their reliability, fuel efficiency, and low maintenance costs, making them popular with fleet operators across India.
One of the key factors that set BharatBenz apart from its competitors is its strong focus on research and development. The company has invested heavily in developing new technologies and features that improve the performance, safety, and comfort of its vehicles.
For example, BharatBenz’s heavy-duty trucks are equipped with advanced features such as the BS-VI compliant engine, which reduces emissions by up to 80%, and the Mercedes PowerShift 3 automated manual transmission, which improves fuel efficiency and driver comfort. Additionally, the company’s medium-duty and light-duty trucks are equipped with features such as anti-lock braking systems, power steering, and air conditioning, making them comfortable and safe to drive.
BharatBenz has also established a strong presence in the Indian market with a network of over 200 dealerships across the country. The company is committed to providing its customers with the highest levels of service and support, including 24/7 roadside assistance and a range of financing options.
In addition to its focus on quality and innovation, BharatBenz is also committed to sustainability. The company has implemented a range of initiatives to reduce its environmental impact, including the use of renewable energy sources, water conservation measures, and waste reduction programs.
Overall, BharatBenz is a leading manufacturer of high-quality trucks and buses that are well-suited for the diverse needs of the Indian market. With its commitment to innovation, sustainability, and customer satisfaction, the company is poised to continue growing and expanding its reach across India and beyond.