Western Star logo
Western Star Brand Overview
White Motor Company
Portland, Oregon, United States
Western Star is an American truck manufacturer that specializes in heavy-duty trucks for commercial use. The company was founded in 1967 and is headquartered in Portland, Oregon. Western Star Trucks Sales, Inc. is a subsidiary of Daimler Trucks North America, which is a division of Daimler AG, a German multinational automotive corporation.
Western Star History
Western Star is an American truck manufacturer that has been producing heavy-duty trucks since 1967. Founded in Kelowna, British Columbia, Canada, the company initially produced trucks for the logging industry. Today, Western Star Trucks Sales, Inc. is headquartered in Portland, Oregon, and is a subsidiary of Daimler Trucks North America, which is a wholly-owned subsidiary of the German-based Daimler Trucks.
Western Star produces heavy-duty trucks for a variety of industries, including construction, mining, and transportation. The company is known for producing durable and reliable trucks that are customizable to meet the specific needs of their customers. Western Star offers a variety of options for customization, including engines, transmissions, axles, and cabs.
Western Star trucks are known for their rugged and distinctive design. The company’s trucks are built to withstand the toughest conditions, with features such as reinforced frames, high-strength steel cabs, and heavy-duty suspensions. Western Star trucks are also known for their powerful engines, with options ranging from the Detroit DD15 engine to the Cummins X15 engine.
One of the unique aspects of Western Star is its focus on customization. The company offers a range of options for customizing its trucks, including sleeper cabs, day cabs, and vocational cabs. Western Star also offers a variety of interior options, including premium materials and state-of-the-art technology.
In addition to its focus on customization, Western Star is also committed to sustainability. The company offers a range of fuel-efficient engines and technologies, including the Detroit Assurance suite of safety systems and the Detroit Connect suite of connectivity services. Western Star is also committed to reducing its environmental impact, with initiatives such as its Green Means Go program, which promotes the use of fuel-efficient technologies and practices.
Overall, Western Star is a respected and well-known brand in the heavy-duty truck industry. The company’s focus on customization and durability has made it a popular choice for a wide range of industries, from construction to mining to transportation. With its commitment to innovation and sustainability, Western Star is poised to continue to be a leader in the industry for years to come.