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Kenda logo present
Kenda logo

Kenda Brand Overview




Chi-Pao Yang


Yuanlin, Changhua County, Taiwan

Official Website

Kenda is a Taiwanese tire manufacturer that was founded in 1962. The company has since grown to become a major player in the global tire industry, with manufacturing facilities located in Taiwan, Mainland China, Vietnam, and Indonesia. Kenda specializes in the production of pneumatic tires for a wide range of applications, including bicycles, motorcycles, ATVs, trailers, automobiles, and industrial equipment.

In 2010, Kenda was the 27th largest tire maker in the world. Despite its success, the company decided to sell its 50-percent share in a $200 million joint venture it started with Cooper Tire & Rubber Company in China in 2003. Kenda remains committed to producing high-quality tires and has continued to expand its offerings to meet the needs of customers in various markets.

Kenda History

Kenda Rubber Industrial Company is a Taiwanese tire manufacturer that has been in business since 1962. Over the years, Kenda has grown into a global company with manufacturing facilities in Taiwan, China, Vietnam, and Indonesia. The company produces a wide range of pneumatic tires, including those for bicycles, motorcycles, ATVs, trailers, automobiles, and industrial equipment.

Kenda has gained recognition for its quality tires and innovative technology, as well as its commitment to environmental sustainability. In 2010, Kenda was ranked as the 27th largest tire manufacturer in the world. The company’s success can be attributed to its dedication to research and development, which has enabled it to produce tires that meet the ever-changing needs of the market.

Kenda’s history dates back to 1962 when it was founded by Chi-Pao Yang in Taiwan. The company started as a small bicycle tire producer, but it quickly expanded to produce motorcycle tires and eventually, automobile and industrial tires. Today, Kenda is a leading tire manufacturer with a global presence.

One of the key factors behind Kenda’s success is its commitment to innovation. The company invests heavily in research and development to create new tire designs that offer better performance and durability. For instance, Kenda developed a new tread compound called “L3R Pro” that offers low rolling resistance and improved grip. This compound is used in many of the company’s high-performance bicycle tires.

Another area of innovation for Kenda is its environmental sustainability efforts. The company has implemented a number of initiatives to reduce its environmental impact, including using recycled materials in its tire production process. Kenda also uses a closed-loop system to recycle its wastewater, which reduces the amount of water it needs to use in its manufacturing processes.

In addition to its commitment to innovation and sustainability, Kenda is also known for its partnerships with sports teams and events. The company sponsors the Giant Asia Racing Team, a UCI Continental cycling team, and is a national sponsor of the National Multiple Sclerosis Society’s MS 150. Kenda also sponsors several sports teams in the United States, including the Cleveland Cavaliers, Houston Rockets, Cincinnati Reds, and Columbus Blue Jackets.

Overall, Kenda Rubber Industrial Company has a strong reputation as a leading tire manufacturer with a commitment to innovation and sustainability. With its global presence and dedication to producing quality tires, Kenda is well-positioned to continue its success in the years to come.

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