Digitrac Brand Overview
Faridabad, fb, India
While Escorts Limited is a well-known name in the Indian agricultural machinery industry, it has recently launched a new sub-brand of tractors called Digitrac. These tractors are designed to cater to the needs of small and marginal farmers who are looking for an affordable yet technologically advanced tractor.
Digitrac tractors are manufactured at Escorts’ plant in Faridabad, Haryana and are equipped with advanced features such as power steering, oil-immersed brakes, dual-clutch, and live PTO. The tractors are also designed to be highly fuel-efficient, reducing the operating costs for farmers.
Digitrac is a sub-brand of Escorts Limited, a leading Indian multinational conglomerate that operates in the sectors of agricultural machinery, construction machinery, material handling, and railway equipment. Escorts Limited was launched in 1944 and has marketing operations in more than 40 countries. Over the years, the company has become a household name in the Indian agricultural machinery industry, thanks to its innovative and reliable products.
In 2019, Escorts Limited launched a new sub-brand of tractors called Digitrac. The brand was launched to cater to the needs of small and marginal farmers who are looking for an affordable yet technologically advanced tractor. The Digitrac brand was launched after extensive research and development to create a product that would meet the needs of Indian farmers.
One of the unique features of Digitrac tractors is their connectivity. The tractors come with a digital instrument cluster that provides real-time information about the tractor’s performance, as well as alerts and warnings in case of any issues. The tractors can also be connected to a mobile app that provides additional information and allows farmers to remotely monitor the tractor’s performance.
Digitrac tractors are designed to be highly fuel-efficient, reducing the operating costs for farmers. The tractors are equipped with advanced features such as power steering, oil-immersed brakes, dual-clutch, and live PTO. The tractors are also highly versatile and can be used with a variety of implements, making them suitable for a wide range of farming practices.
The company offers a range of models under the Digitrac brand, starting from 47 HP to 60 HP. These tractors are suitable for a wide range of agricultural operations, from tilling and plowing to planting and harvesting. The tractors are also designed to be highly durable and require minimal maintenance, reducing the downtime for farmers.
Since its launch, the Digitrac brand has been well-received by farmers across India. The tractors have been praised for their advanced features, fuel efficiency, and affordability. The company has also invested in a strong after-sales service network, ensuring that farmers have access to timely and reliable service and support.
In conclusion, Digitrac is a promising new brand in the Indian tractor industry that is offering advanced features at an affordable price. With the growing demand for technologically advanced and fuel-efficient tractors, Digitrac is well-positioned to capture a significant share of the market. The brand has already made a mark in the industry, and it will be interesting to see how it continues to innovate and evolve in the coming years.