Swaraj Brand Overview
Ropar, Punjab, India
Swaraj Tractors is an Indian tractor manufacturing company and a subsidiary of Mahindra & Mahindra Ltd. The company was established in 1970 in Ropar, Punjab by the Government of Punjab to provide a means of livelihood to the farmers of the state. In 2007, Mahindra & Mahindra Ltd. acquired a majority stake in the company and has since then transformed it into one of the largest tractor manufacturers in India.
Swaraj tractors are one of the leading tractor brands in India and are manufactured by Punjab Tractors Ltd, a subsidiary of Swaraj Enterprise. The brand has a rich history and has been serving Indian farmers for several decades.
The company was established in 1970 by the government of Punjab, with the aim of producing high-quality tractors for Indian farmers. The first Swaraj tractor was introduced in 1974 and since then, the brand has continued to grow in popularity among Indian farmers.
In 2007, Mahindra & Mahindra, one of the leading tractor manufacturers in India, acquired Punjab Tractors and its subsidiary Swaraj Enterprise. Since then, Swaraj tractors have continued to be manufactured under the Mahindra umbrella, with a strong focus on innovation, technology, and quality.
Swaraj tractors are known for their reliability, durability, and efficiency. They are available in a range of horsepower options, from 15 HP to 75 HP, making them suitable for a wide range of farming applications. Swaraj also produces a range of agricultural implements that are designed to work seamlessly with their tractors.
The company has a strong distribution network across India, with over 1,200 dealerships and service centers. This ensures that farmers in even the most remote parts of the country have access to Swaraj tractors and after-sales support.
In addition to tractors, Swaraj also produces a range of other agricultural machinery, including combine harvesters and forklifts. The company has also been actively involved in the development of farm mechanization in India, with a strong focus on promoting sustainable agriculture practices.
Overall, Swaraj is a brand that has established itself as a trusted and reliable name in the Indian tractor industry. With a rich history, a commitment to innovation and quality, and a strong distribution network, Swaraj tractors are a popular choice among Indian farmers.