New Holland logo

New Holland logo present
New Holland logo

New Holland Brand Overview




Abe Zimmerman


Turin, Italy

Official Website

New Holland is a well-known brand in the agricultural machinery industry, offering a comprehensive range of farm equipment to farmers and ranchers around the world. The company has a long history, dating back to 1895 when it was founded in the United States. Today, New Holland is an Italian brand with a global presence and a reputation for producing reliable and innovative machines.

New Holland’s product line includes a wide range of tractors, combine harvesters, balers, forage harvesters, self-propelled sprayers, haying tools, seeding equipment, hobby tractors, utility vehicles and implements, and grape harvesters. The company is known for its commitment to quality, and its machines are designed to provide farmers with the performance and reliability they need to get the job done.

New Holland History

New Holland is a leading global manufacturer of agricultural equipment, producing a wide range of tractors, harvesters, and other farming machinery. Founded in the United States in 1895, the company has a long and storied history, marked by innovation, expansion, and a commitment to quality.

The New Holland Machine Company was founded in 1895 in New Holland, Pennsylvania, by Abe Zimmerman. The company’s first product was a feed mill, which quickly became popular with local farmers. Over the years, the company expanded its product line to include a range of agricultural equipment, including hay balers, forage harvesters, and tractors.

In 1947, the company introduced its first self-propelled combine harvester, which revolutionized the way farmers harvested crops. The machine was capable of harvesting and threshing crops in a single pass, reducing the time and labor required for the job. This innovation helped establish New Holland as a leading manufacturer of farm equipment, and set the stage for future expansion.

In the years that followed, New Holland continued to grow and expand its operations. The company began exporting its products to Europe in the 1950s, and opened its first overseas subsidiary in Belgium in 1959. By the 1970s, the company had established a significant global presence, with manufacturing facilities and sales offices in countries around the world.

In 1991, New Holland was acquired by the Italian company Fiat, which merged with Case Corporation in 1999 to form CNH Global. Today, New Holland is a subsidiary of CNH Industrial, which also owns other well-known agricultural equipment brands such as Case IH and Steyr.

New Holland offers a wide range of agricultural machinery, including tractors, combines, hay tools, forage harvesters, and more. The company’s tractors are designed to meet the needs of farmers of all sizes, from small hobby farms to large commercial operations. The brand is known for its advanced features, such as its IntelliSteer auto guidance system and its ECOBlue technology, which reduces fuel consumption and emissions.

In addition to its traditional farming equipment, New Holland also offers specialty products such as grape harvesters, which are designed specifically for vineyards. The company’s compact tractors and utility vehicles are also popular with homeowners, landscapers, and golf course operators.

New Holland has a strong commitment to sustainability and innovation, and the company has been recognized for its efforts in these areas. The brand was the first in the industry to introduce a biomass baler, which can be used to bale crop residues such as corn stover and wheat straw for use in renewable energy production.

The company has also developed a range of precision farming technologies, which use GPS and other advanced systems to help farmers optimize their crop yields and reduce waste. New Holland’s SmartTrax rubber track system is designed to minimize soil compaction, which can improve crop health and yield.

Overall, New Holland is a brand that has a long and proud history in the agricultural machinery industry, with a commitment to innovation, sustainability, and customer service that has helped establish it as a leader in the field. With a wide range of products and a global presence, the company is well positioned to continue serving the needs of farmers and ranchers for many years to come.

New Holland Logo present

New Holland logo present
New Holland logo present

New Holland logo changes over the years

New Holland logo present

Other logos from New Holland

New Holland symbol
New Holland symbol

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